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Bailey Lloyd
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Join date: Jul 21, 2026
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Sep 18, 2026 ∙ 6 min
Athletic Identity: How Coaches and Parents Can Support Athletes
Written in partnership with Casper Farrimond, HCPC Registered Sport & Exercise Psychologist. Athletic identity, the connection between being an athlete and how someone understands themselves, can bring purpose, belonging and direction. In high-performance sport, years of training, competition and sacrifice can make that connection especially strong. But when results, selection or injury begin to determine an athlete’s sense of self-worth, coaches, parents and practitioners have an important...
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Jul 22, 2026 ∙ 3 min
It's Coming Home! But what if it doesn't?...
Every single tournament cycle, we say the exact same thing “It’s coming home.” It’s painted on banners, sung in the streets, and blasted across media channels. We visualise the victory lane, the lifted trophies, and the gold medals. But as an athlete standing on that pitch under the blazing stadium lights, one silent question always echoes in the back of your mind: What if it doesn't? People only see the medals. They see the highlights, the post match celebrations, and the winning moments....
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Jul 22, 2026 ∙ 5 min
Why Do Some of Your Most Talented Athletes Struggle Under Pressure?
Every coach has worked with a naturally gifted athlete. They make difficult things look easy. During training, or when competition is going well, they perform with confidence, creativity and freedom. Their technical ability stands out, and they often become the player others look to when the game is flowing. Then the game changes. The team falls behind. The opposition becomes more physical. A mistake leads to a goal, a missed shot or a turnover. Momentum shifts and the athlete who looked so...
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