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Written in partnership with Casper Farrimond, HCPC Registered Sport & Exercise Psychologist. Athletic identity, the connection between being an athlete and how someone understands themselves, can bring purpose, belonging and direction. In high-performance sport, years of training, competition and sacrifice can make that connection especially strong. But when results, selection or injury begin to determine an athlete’s sense of self-worth, coaches, parents and practitioners ha

Every single tournament cycle, we say the exact same thing “It’s coming home.” It’s painted on banners, sung in the streets, and blasted across media channels. We visualise the victory lane, the lifted trophies, and the gold medals. But as an athlete standing on that pitch under the blazing stadium lights, one silent question always echoes in the back of your mind: What if it doesn't? People only see the medals. They see the highlights, the post match celebrations, and the wi

Every coach has worked with a naturally gifted athlete. They make difficult things look easy. During training, or when competition is going well, they perform with confidence, creativity and freedom. Their technical ability stands out, and they often become the player others look to when the game is flowing. Then the game changes. The team falls behind. The opposition becomes more physical. A mistake leads to a goal, a missed shot or a turnover. Momentum shifts and the athlet

Why student athletes may benefit from sports psychology Every sports parent knows the routine. The 6:00 am alarm for a pre-school strength and conditioning session. Packed lunches eaten in the back of the car between school and training. Revising for GCSEs or A-Levels on the journey to an academy fixture before arriving home late with homework still waiting to be completed. For many talented young athletes, this is everyday life. Balancing education alongside competitiv